The sportswear giant Nike has announced that it will be producing a line of women’s sports clothing called the Nike Pro Hijab, aimed at Muslim women who want to be able to play sport and keep fit.
The product, which has reportedly been a year in the making, with athletes including the figure skater Zahra Lari giving their input and post-testing verdict, is made from a light, breathable fabric which allows flexibility of movement. The garment features many tiny holes in Nike’s most lightweight polyester fabric to aide breathability, and is also stretchy which should account for a comfortable fit for many different types of athletes.
“The Nike Pro Hijab has been a year in the making, but its impetus can be traced much further back to Nike’s founding mission, to serve athletes, with the signature addendum: if you have a body, you’re an athlete.” said a statement from the sportswear brand.
The announcement has been greeted with enthusiasm by Zahra Lari, who has tested the garment recently, she posted a photograph of herself wearing the Nike Pro Hijab on Instagram along with the caption, “Can’t believe this is finally here!!”
Fencer Ibtihaj Muhammad, who is from New York, made history by becoming the first American woman to compete wearing a Hijab at the Olympics, picking up a bronze medal at the Rio De Janeiro Olympics in Brazil.
Last October, the women’s U17 World Cup became the first FIFA event at which players wore headscarves. FIFA had officially lifted a ban on head coverings in 2014 in recognition of Muslim and Sikh football players.
The Nike Pro Hijab is to come in three different colour options; black, vast grey and obsidian, and the sportswear giant anticipates that they will be on general sale to the public early next year.
Nike has been making a concerted effort to integrate itself with Muslim customers in the Middle East, in recent years the sportswear giant has opening numerous stores in the region.